10 Best Cloud Based Digital Signage Software

Cloud-based digital signage software is rapidly becoming essential for businesses seeking to enhance customer engagement and streamline internal communications. The challenge for many organizations lies in selecting the right platform from a crowded market, one that balances cost, features, and ease of use to effectively manage and deploy digital content across various screens. This is particularly true in sectors like retail, hospitality, and corporate communications, where timely and impactful messaging is crucial for driving sales, improving employee morale, and enhancing overall brand perception.

This article provides a comprehensive overview of ten of the best cloud-based digital signage software solutions available in 2025. We will examine their key features, pricing, and ideal use cases, helping you make an informed decision. Our aim is to present you with the tools and insights needed to choose a digital signage platform that aligns with your specific business requirements and budget, ensuring optimal performance and return on investment for your digital communication strategy.

Why is Cloud-Based Digital Signage Software Needed?

The modern business environment demands flexible and efficient communication strategies. Many organizations struggle with outdated, static signage or complex, on-premise systems that are difficult to manage and update. This leads to inconsistent messaging, missed opportunities to engage customers, and increased operational costs.

• Lack of Real-Time Updates: Static signage cannot adapt to changing promotions, news, or emergency situations, leading to outdated information and lost sales opportunities.

• High Maintenance Costs: Traditional on-premise systems require significant IT support for maintenance, updates, and troubleshooting, increasing operational expenses.

• Limited Scalability: Expanding digital signage networks with on-premise solutions can be complex and costly, hindering growth and expansion.

• Inconsistent Branding: Without centralized management, maintaining consistent branding across multiple locations becomes difficult, diluting brand identity.

• Inefficient Content Management: Updating content on multiple screens manually is time-consuming and prone to errors, reducing overall efficiency.

Cloud-based digital signage software offers a solution to these challenges by providing centralized control, real-time updates, and scalable infrastructure, enabling businesses to deliver impactful and consistent messaging across their entire network.

Key Features to Look For

Selecting the right cloud-based digital signage software requires careful consideration of several key features that can significantly impact its effectiveness and usability.

Content Management: A robust content management system (CMS) is essential for organizing, scheduling, and distributing content across your digital signage network. It should support a wide range of media formats, including images, videos, and interactive elements, and offer intuitive tools for creating and editing content.

Remote Management: The ability to remotely manage and monitor your digital signage network from any location is a crucial advantage of cloud-based solutions. This feature allows you to update content, troubleshoot issues, and control screen settings without physically being present at each location.

Scheduling and Playback: Advanced scheduling capabilities enable you to plan and automate content playback based on specific times, days, or events. This ensures that the right message is displayed at the right time, maximizing its impact and relevance.

Reporting and Analytics: Comprehensive reporting and analytics tools provide valuable insights into the performance of your digital signage campaigns. This data can help you track viewership, identify popular content, and optimize your messaging strategy for better results.

Integration Capabilities: The ability to integrate with other business systems, such as CRM, social media, or point-of-sale (POS) systems, can enhance the functionality and effectiveness of your digital signage network. This allows you to display real-time data, personalized content, and interactive experiences.

Benefits of Cloud-Based Digital Signage Software

Cloud-based digital signage software offers numerous benefits that can significantly improve communication strategies and operational efficiency for businesses of all sizes.

Reduced Costs: By eliminating the need for on-premise servers and IT infrastructure, cloud-based solutions can significantly reduce upfront and ongoing costs associated with digital signage. This includes savings on hardware, maintenance, and IT support.

Increased Flexibility: Cloud-based platforms offer greater flexibility and scalability compared to traditional systems. You can easily add or remove screens, update content remotely, and adapt to changing business needs without significant disruption.

Improved Content Delivery: Cloud-based software enables you to deliver dynamic and engaging content to your target audience in real-time. This includes the ability to display live news feeds, social media updates, and interactive content, enhancing customer engagement and brand perception.

Enhanced Collaboration: Many cloud-based solutions offer collaboration tools that allow multiple users to contribute to content creation and management. This streamlines the workflow and ensures that everyone is on the same page, improving overall efficiency.

Greater Security: Cloud providers invest heavily in security measures to protect your data and ensure the reliability of their services. This includes data encryption, regular backups, and disaster recovery plans, providing greater peace of mind compared to on-premise solutions.

What Is the Best Digital Signage Software for Your Business?

Selecting the ideal digital signage software involves balancing features, pricing, and ease of use. The following reviews provide a detailed look at ten leading cloud-based solutions, highlighting their strengths and weaknesses to help you make an informed decision.

ScreenCloud – Best for Simplicity and Ease of Use

ScreenCloud is a user-friendly digital signage platform that excels in its simplicity and ease of use. It’s designed for businesses of all sizes, particularly those without dedicated IT staff, offering a straightforward interface and a wide range of pre-built apps and integrations. This makes it easy to get started quickly and create engaging content without extensive technical expertise.

The software boasts a drag-and-drop interface, making content creation and scheduling intuitive. Users can easily upload images, videos, and other media, as well as integrate with popular apps like Google Slides, social media feeds, and news sources. ScreenCloud also offers robust remote management capabilities, allowing users to control their screens from anywhere with an internet connection. Its focus is on providing a hassle-free experience, allowing businesses to focus on their messaging rather than the technical aspects of digital signage.

Beyond its core features, ScreenCloud provides advanced options such as user roles and permissions, content approval workflows, and detailed reporting. These features cater to larger organizations with more complex needs, ensuring that content is consistent and compliant across all screens. The platform’s open API also allows for custom integrations, extending its functionality to meet specific business requirements. Unlike some platforms that require extensive training, ScreenCloud’s intuitive design minimizes the learning curve.

ScreenCloud stands out from solutions like Yodeck, which offers more advanced hardware management, by focusing on software simplicity. While NoviSign provides more intricate design tools, ScreenCloud excels in ease of deployment and management.

Key Features:

• Drag-and-drop content editor for easy creation
• Extensive app store with pre-built integrations
• Remote screen management and monitoring
• Content scheduling and playback control
• User roles and permissions for secure access

Pricing:

Starting at $24/screen/month (billed annually)

Free trial: 14 days

Premium: Custom pricing

Best For: Businesses seeking a simple, easy-to-use digital signage solution with minimal IT overhead.

NoviSign – Best for Interactive Digital Signage

NoviSign is a versatile digital signage platform that specializes in interactive content and advanced design capabilities. It’s well-suited for businesses that want to create engaging, dynamic experiences for their customers, such as interactive kiosks, wayfinding systems, and touch screen displays. The platform offers a wide range of design tools and templates, allowing users to create visually stunning content without requiring extensive design skills.

The software’s strength lies in its ability to create interactive experiences. Users can easily add touch screen functionality, QR codes, and other interactive elements to their content, encouraging customer engagement and providing valuable data. NoviSign also offers robust scheduling and playback options, allowing users to target specific audiences with personalized messages. Its focus is on empowering businesses to create memorable and impactful digital signage experiences.

In addition to its interactive features, NoviSign provides advanced options such as data integration, remote screen management, and detailed reporting. These features cater to larger organizations with complex needs, ensuring that content is relevant and effective. The platform’s open API also allows for custom integrations, extending its functionality to meet specific business requirements. Unlike some platforms with limited design options, NoviSign offers a high degree of creative control.

NoviSign distinguishes itself from ScreenCloud, which prioritizes ease of use, by offering more advanced design tools. While Yodeck focuses on hardware management, NoviSign excels in interactive content creation and delivery.

Key Features:

• Advanced design tools and templates
• Interactive content creation with touch screen support
• Remote screen management and monitoring
• Content scheduling and playback control
• Data integration and reporting

Pricing:

Starting at $20/screen/month (billed annually)

Free trial: 30 days

Premium: Custom pricing

Best For: Businesses seeking to create interactive digital signage experiences with advanced design capabilities.

Yodeck – Best for Reliable Hardware Management

Yodeck is a robust digital signage platform known for its reliable hardware management and seamless integration with Raspberry Pi devices. It’s ideal for businesses that want a cost-effective and scalable solution with a strong focus on hardware performance and stability. The platform offers a wide range of features, including content scheduling, remote management, and detailed reporting, all optimized for the Raspberry Pi ecosystem.

The software’s strength lies in its ability to manage and monitor hardware performance. Users can easily track device status, troubleshoot issues, and update firmware remotely, ensuring that their digital signage network is always running smoothly. Yodeck also offers robust content scheduling and playback options, allowing users to target specific audiences with personalized messages. Its focus is on providing a reliable and cost-effective solution for businesses with a large number of screens.

Beyond its hardware management capabilities, Yodeck provides advanced options such as user roles and permissions, content approval workflows, and detailed analytics. These features cater to larger organizations with more complex needs, ensuring that content is consistent and compliant across all screens. The platform’s open API also allows for custom integrations, extending its functionality to meet specific business requirements. Unlike some platforms that rely on proprietary hardware, Yodeck leverages the Raspberry Pi ecosystem for greater flexibility and cost savings.

Yodeck differentiates itself from ScreenCloud, which focuses on software simplicity, by offering superior hardware management. While NoviSign excels in interactive content creation, Yodeck provides a more reliable and cost-effective solution for large-scale deployments.

Key Features:

• Reliable hardware management for Raspberry Pi devices
• Remote screen monitoring and troubleshooting
• Content scheduling and playback control
• User roles and permissions for secure access
• Detailed analytics and reporting

Pricing:

Starting at $7.99/screen/month (billed annually)

Free plan: 1 screen

Premium: Custom pricing

Best For: Businesses seeking a cost-effective and reliable digital signage solution with strong hardware management capabilities.

OptiSigns – Best for Small Businesses

OptiSigns is a comprehensive digital signage platform tailored for small businesses looking for an affordable and feature-rich solution. It offers a wide array of templates, integrations, and content creation tools, making it easy for businesses to create engaging and professional-looking digital signage displays without breaking the bank. The platform is designed to be user-friendly, even for those with limited technical expertise.

The software’s strength lies in its affordability and ease of use. Users can quickly create and deploy content using the platform’s intuitive interface and extensive library of templates. OptiSigns also offers robust scheduling and playback options, allowing users to target specific audiences with personalized messages. Its focus is on providing a cost-effective solution that empowers small businesses to leverage the power of digital signage.

In addition to its affordability, OptiSigns provides advanced options such as remote screen management, user roles and permissions, and detailed reporting. These features cater to growing businesses with evolving needs, ensuring that content is consistent and effective across all screens. The platform also integrates with popular business tools, such as Google Calendar and social media platforms, streamlining content creation and management. Unlike some platforms that are geared towards larger enterprises, OptiSigns is specifically designed for the needs of small businesses.

OptiSigns stands out from ScreenCloud, which offers a more simplified user experience, by providing a wider range of features at a lower price point. While NoviSign excels in interactive content creation, OptiSigns offers a more affordable and accessible solution for small businesses.

Key Features:

• Affordable pricing for small businesses
• Extensive library of templates and integrations
• Remote screen management and monitoring
• Content scheduling and playback control
• User roles and permissions for secure access

Pricing:

Starting at $15/screen/month (billed annually)

Free plan: 1 screen

Premium: Custom pricing

Best For: Small businesses seeking an affordable and feature-rich digital signage solution.

Scala – Best for Enterprise-Level Deployments

Scala is a powerful and sophisticated digital signage platform designed for large enterprises with complex needs. It offers a wide range of advanced features, including content management, scheduling, analytics, and integration capabilities, making it ideal for organizations that require a highly customizable and scalable solution. The platform is known for its robust performance and ability to handle large-scale deployments.

The software’s strength lies in its scalability and customizability. Users can tailor the platform to meet their specific business requirements, integrating with existing systems and workflows. Scala also offers advanced analytics and reporting tools, providing valuable insights into the performance of digital signage campaigns. Its focus is on providing a comprehensive solution that empowers enterprises to deliver impactful and data-driven digital signage experiences.

Beyond its core features, Scala provides advanced options such as content automation, audience measurement, and interactive content creation. These features cater to organizations with complex needs, ensuring that content is relevant and effective across all screens. The platform also offers professional services, including consulting, training, and support, to help businesses maximize their investment in digital signage. Unlike some platforms that are geared towards smaller businesses, Scala is specifically designed for the needs of large enterprises.

Scala distinguishes itself from ScreenCloud, which focuses on simplicity, by offering a highly customizable and scalable solution. While Yodeck excels in hardware management, Scala provides a more comprehensive and feature-rich platform for enterprise-level deployments.

Key Features:

• Highly customizable and scalable platform
• Advanced content management and scheduling
• Robust analytics and reporting tools
• Integration with existing business systems
• Professional services and support

Pricing:

Custom pricing (typically higher than other solutions)

Premium: Custom pricing

Best For: Large enterprises seeking a highly customizable and scalable digital signage solution.

BroadSign – Best for DOOH (Digital Out-of-Home) Advertising

BroadSign, a division of Ayuda, is a leading digital signage platform specializing in DOOH advertising. It’s designed for media owners and advertising networks that want to manage and monetize their digital signage inventory effectively. The platform offers a wide range of features, including ad scheduling, inventory management, and programmatic advertising integration, making it ideal for businesses that want to generate revenue from their digital signage displays.

The software’s strength lies in its ability to manage and optimize advertising campaigns. Users can easily schedule ads, track performance, and generate reports, ensuring that their digital signage inventory is being used effectively. BroadSign also offers advanced features such as audience measurement and programmatic advertising integration, allowing users to maximize their revenue potential. Its focus is on providing a comprehensive solution for DOOH advertising.

Beyond its advertising management capabilities, BroadSign provides advanced options such as content automation, creative optimization, and proof-of-play reporting. These features cater to organizations with complex needs, ensuring that advertising campaigns are effective and compliant across all screens. The platform also offers professional services, including consulting, training, and support, to help businesses maximize their investment in DOOH advertising. Unlike some platforms that are geared towards general digital signage, BroadSign is specifically designed for the needs of DOOH advertising networks.

BroadSign differentiates itself from ScreenCloud, which focuses on simplicity, by offering a highly specialized solution for DOOH advertising. While Yodeck excels in hardware management, BroadSign provides a more comprehensive and feature-rich platform for managing and monetizing digital signage inventory.

Key Features:

• Specialized platform for DOOH advertising
• Ad scheduling and inventory management
• Programmatic advertising integration
• Audience measurement and reporting
• Professional services and support

Pricing:

Custom pricing (typically higher than other solutions)

Premium: Custom pricing

Best For: Media owners and advertising networks seeking a specialized platform for DOOH advertising.

TelemetryTV – Best for Corporate Communications

TelemetryTV is a digital signage platform tailored for corporate communications, focusing on internal messaging and employee engagement. It offers features like employee directories, meeting room schedules, and internal news feeds. The platform is designed to be user-friendly, enabling businesses to easily disseminate information and foster a connected workplace.

The software excels in streamlining internal communications. Users can efficiently manage and distribute content across various screens, ensuring employees are well-informed and engaged. TelemetryTV also provides tools for creating visually appealing content and scheduling updates, allowing businesses to maintain consistent messaging. Its focus is on enhancing workplace communication and promoting a positive company culture.

Besides its core features, TelemetryTV offers advanced options such as user roles and permissions, content approval workflows, and detailed analytics. These functionalities cater to organizations with complex communication needs, guaranteeing content consistency and compliance across all screens. The platform’s integrations with popular business tools further streamline content creation and management. Unlike some platforms designed for broader applications, TelemetryTV is specifically tailored for corporate communications.

TelemetryTV distinguishes itself from ScreenCloud, which prioritizes ease of use, by offering specialized features for internal messaging. While NoviSign excels in interactive content creation, TelemetryTV provides a more focused solution for corporate communications.

Key Features:

• Tailored for corporate communications
• Employee directories and meeting room schedules
• Internal news feeds and announcements
• User roles and permissions for secure access
• Detailed analytics and reporting

Pricing:

Starting at $18/screen/month (billed annually)

Free trial: 14 days

Premium: Custom pricing

Best For: Businesses seeking a digital signage solution specifically designed for corporate communications and employee engagement.

Rise Vision – Best for Educational Institutions

Rise Vision is a digital signage platform designed specifically for educational institutions, offering features that cater to the unique needs of schools, colleges, and universities. These include emergency alerts, school calendars, and student announcements. The platform is intended to improve communication and engagement within the educational environment.

The software’s strength lies in its ability to streamline communication within educational settings. Users can easily manage and display important information, such as school events, announcements, and emergency alerts. Rise Vision also offers templates and integrations that are specifically designed for educational institutions. Its focus is on enhancing communication and engagement within the educational community.

In addition to its educational focus, Rise Vision provides advanced options such as user roles and permissions, content approval workflows, and detailed reporting. These features cater to institutions with complex communication needs, ensuring that content is consistent and compliant across all screens. The platform also integrates with popular educational tools, such as Google Classroom and student information systems. Unlike some platforms that are geared towards general business applications, Rise Vision is specifically designed for the needs of educational institutions.

Rise Vision differentiates itself from ScreenCloud, which focuses on simplicity, by offering a highly specialized solution for educational institutions. While Yodeck excels in hardware management, Rise Vision provides a more comprehensive and feature-rich platform for managing digital signage in schools and universities.

Key Features:

• Designed for educational institutions
• Emergency alerts and school calendars
• Student announcements and events
• User roles and permissions for secure access
• Detailed analytics and reporting

Pricing:

Starting at $12/screen/month (billed annually)

Free trial: 30 days

Premium: Custom pricing

Best For: Educational institutions seeking a digital signage solution specifically designed for their needs.

Mvix – Best for Menu Boards and Retail Displays

Mvix is a digital signage platform specializing in menu boards and retail displays. It offers features such as dynamic pricing, product promotions, and interactive kiosks. The platform is designed to enhance customer engagement and drive sales in retail and restaurant environments.

The software’s strength lies in its ability to create visually appealing and informative displays for retail and restaurant settings. Users can easily manage and update menu boards, promote products, and engage customers with interactive kiosks. Mvix also offers integrations with point-of-sale (POS) systems, allowing for real-time pricing updates and inventory management. Its focus is on enhancing the customer experience and driving sales in retail and restaurant environments.

In addition to its retail focus, Mvix provides advanced options such as user roles and permissions, content approval workflows, and detailed reporting. These features cater to businesses with complex needs, ensuring that content is consistent and effective across all screens. The platform also offers professional services, including content creation and design, to help businesses maximize their investment in digital signage. Unlike some platforms that are geared towards general digital signage, Mvix is specifically designed for the needs of retail and restaurant businesses.

Mvix distinguishes itself from ScreenCloud, which focuses on simplicity, by offering a highly specialized solution for menu boards and retail displays. While Yodeck excels in hardware management, Mvix provides a more comprehensive and feature-rich platform for managing digital signage in retail and restaurant environments.

Key Features:

• Specialized platform for menu boards and retail displays
• Dynamic pricing and product promotions
• Interactive kiosks and customer engagement tools
• Integration with point-of-sale (POS) systems
• Professional services and support

Pricing:

Starting at $20/screen/month (billed annually)

Free trial: 14 days

Premium: Custom pricing

Best For: Retail and restaurant businesses seeking a digital signage solution specifically designed for their needs.

OnSign TV – Best for Global Deployments

OnSign TV is a digital signage platform designed for global deployments, offering features such as multi-language support, time zone management, and offline playback. It’s ideal for businesses with a global presence that need to manage digital signage across multiple locations and time zones. The platform is known for its robust performance and ability to handle complex deployments.

The software’s strength lies in its ability to manage digital signage across multiple locations and time zones. Users can easily schedule content for different regions, manage multiple languages, and ensure that content is always up-to-date. OnSign TV also offers advanced features such as offline playback, ensuring that content continues to play even when the internet connection is lost. Its focus is on providing a reliable and scalable solution for global deployments.

Beyond its global management capabilities, OnSign TV provides advanced options such as user roles and permissions, content approval workflows, and detailed reporting. These features cater to organizations with complex needs, ensuring that content is consistent and compliant across all screens. The platform also offers a wide range of integrations, allowing users to connect with other business systems. Unlike some platforms that are geared towards local deployments, OnSign TV is specifically designed for the needs of global businesses.

OnSign TV differentiates itself from ScreenCloud, which focuses on simplicity, by offering a highly specialized solution for global deployments. While Yodeck excels in hardware management, OnSign TV provides a more comprehensive and feature-rich platform for managing digital signage across multiple locations and time zones.

Key Features:

• Designed for global deployments
• Multi-language support and time zone management
• Offline playback and content scheduling
• User roles and permissions for secure access
• Detailed analytics and reporting

Pricing:

Starting at $16/screen/month (billed annually)

Free trial: 14 days

Premium: Custom pricing

Best For: Businesses with a global presence seeking a digital signage solution specifically designed for global deployments.

Digital Signage Software Comparison

Here’s a side-by-side comparison of the top solutions.

How to Choose the Right Digital Signage Software

Selecting the right cloud-based digital signage software requires careful consideration of your specific needs and priorities. Here are some key factors to consider:

Assess Your Specific Needs: Start by identifying your specific goals for digital signage. What do you want to achieve? Are you looking to improve customer engagement, streamline internal communications, or generate revenue through advertising? Understanding your needs will help you narrow down your options and choose a platform that aligns with your objectives.

Evaluate Integration Requirements: Consider how the digital signage software will integrate with your existing business systems. Do you need to integrate with a CRM, POS, or social media platform? Make sure the software you choose offers the necessary integrations to streamline your workflow and maximize the value of your digital signage network.

Consider User Experience: The user experience of the digital signage software is crucial, especially if you don’t have dedicated IT staff. Look for a platform that is easy to use, with an intuitive interface and clear instructions. A user-friendly platform will save you time and frustration, and ensure that your digital signage network is always running smoothly.

Check Scalability Options: Ensure that the digital signage software can scale to meet your future needs. Can you easily add or remove screens as your business grows? Does the platform offer flexible pricing plans that can accommodate your changing requirements? Choosing a scalable solution will help you avoid costly migrations in the future.

Review Pricing Models: Carefully review the pricing models of different digital signage software providers. Some platforms charge a per-screen fee, while others offer tiered pricing plans based on features and usage. Make sure you understand the costs associated with each option and choose a plan that fits your budget.

Test with Free Trials: Take advantage of free trials to test out different digital signage software platforms before making a decision. This will give you a chance to see how the software works in practice and determine whether it meets your specific needs.

Read Reviews & Case Studies: Research online reviews and case studies to learn about the experiences of other businesses with different digital signage software platforms. This can provide valuable insights into the strengths and weaknesses of each option and help you make an informed decision.

Digital Signage Software Best Practices

Implementing cloud-based digital signage software effectively requires adherence to certain best practices.

Start with Clear Requirements: Define specific objectives for your digital signage network before implementation. What key performance indicators (KPIs) will you track?

Involve Key Stakeholders Early: Include relevant departments (marketing, IT, communications) in the planning phase to ensure alignment and buy-in.

Plan for Proper Training: Provide adequate training for users on content creation, scheduling, and management. This will ensure that the platform is used effectively and consistently.

Monitor Adoption Metrics: Track key metrics such as screen uptime, content engagement, and user adoption to identify areas for improvement.

Leverage Automation Features: Utilize automation features such as content scheduling and triggered playback to streamline workflows and reduce manual effort.

Maintain Data Quality: Ensure that data displayed on your digital signage network is accurate and up-to-date. This will build trust with your audience and enhance the credibility of your messaging.

Schedule Regular Reviews: Conduct regular reviews of your digital signage strategy to assess its effectiveness and identify opportunities for optimization.

Making Your Software Choice

Selecting the appropriate cloud-based digital signage software requires careful evaluation of your organization’s unique needs. ScreenCloud offers a user-friendly experience, while Scala provides robust features for large enterprises. Ultimately, the ideal platform will align with your budget, technical expertise, and communication goals, enabling you to effectively engage your target audience and achieve your desired outcomes in 2025 and beyond.

Frequently Asked Questions

What is cloud-based digital signage software?

Cloud-based digital signage software is a platform that allows users to remotely manage and distribute content to digital displays over the internet, eliminating the need for on-premise servers. This provides flexibility, scalability, and cost savings compared to traditional systems.

How much does digital signage software cost?

The cost of digital signage software varies depending on the provider, features, and number of screens. Prices can range from $7.99 per screen per month for basic plans to custom pricing for enterprise-level solutions.

What are the benefits of using digital signage?

Digital signage offers numerous benefits, including improved customer engagement, enhanced internal communications, increased brand awareness, and the ability to deliver targeted messaging in real-time.

Can I use my existing displays with digital signage software?

Yes, most cloud-based digital signage software platforms are compatible with a wide range of displays, including TVs, monitors, and projectors. However, you may need to use a compatible media player to connect your displays to the software.

Is digital signage software easy to use?

Many digital signage software platforms are designed to be user-friendly, with intuitive interfaces and drag-and-drop content editors. However, some platforms may require more technical expertise than others.

What types of content can I display on digital signage?

You can display a wide range of content on digital signage, including images, videos, text, social media feeds, news updates, and interactive content. The specific types of content supported will depend on the capabilities of the software platform.