7 Best CRM for Manufacturing Industry in 2023

The manufacturing industry has evolved a lot in the last decade. Instead of reacting to customer feedback, the industry is becoming more proactive, using business software solutions to predict demands and maintain supply chains.

Every year, manufacturing businesses potentially lose millions of customers for one simple reason – they do not have a proper customer relationship management (CRM) solution. Besides that, a study shows that in recent years, productivity in the manufacturing sector has been slowly decreasing, there is where a CRM comes in handy.

Manufacturing CRM software allows businesses to add value by creating a leaner organization that efficiently meets customer demands. Deploying CRM in this sector can give manufacturers detailed insights about various aspects like order processing, warehousing, inventory management, etc.

You can further improve cross-communication on sales opportunities by integrating CRM for Slack, making it easier to respond to leads, collaborate on tasks, and improve customer service.

If you are serious about improving the sales and ROI of your manufacturing business, here is a list of the best CRM for manufacturing companies that will help you achieve the same.

Best CRM software for the manufacturing industry

SoftwareBest forTop Features
PipeDriveSales automationIndustry agnostic
Unlimited data storage
Third-party integrations
FreshSalesPersonalizationAI-powered chatbots
Visitor intent and contact scoring
Dynamic forecasting
KeapAutomationHighly customizable
Automated triggers for campaigns
Hundreds of reporting options
Zoho CRMSMEsDynamic demand forecasting
Live website chat function to talk to visitors
Customer insight records
SalesforceIntegrations Visual sales pipeline
Comprehensive data insights
Easily adaptable modules
NetSuiteMedium and large enterprisesStreamlined view of customer data
Multiple integrations to enhance system capabilities
Consolidated invoicing
HubSpotContact managementCore CRM software is free
Real-time lead behavior notification
Real-time deal and prospect tracking

1. PipeDrive – Best CRM for the manufacturing industry overall

Best CRM Software for manufacturing

Operating system: Windows, Mac, Android, iOS

Pricing: Multiple premium tiers starting at $12.50 per user per month

Free trial: 14-day free trial

Developer: PipeDrive Inc.

PipeDrive is among the highest-rated CRM for manufacturing available in the market right now. It is industry-agnostic, meaning it helps all businesses, irrespective of the industry, manage customer relations, streamline operations, and optimize collaboration using software solutions.

PipeDrive offers a ton of easy-to-use features and an expansive library of third-party integrations to track your sales pipeline and boost business growth.

With PipeDrive, you can create your own sales funnel stages or start building from an existing template. You can import your lead data from a spreadsheet and visualize the entire sales process at a glance using the intuitive dashboard.

It includes several features: sales automation, detailed reporting and analytics, revenue forecasting, lead segmentation, activity reminders, etc. PipeDrive is designed for team collaboration, irrespective of the business size, and offers various pricing plans to fit the needs of SMEs and enterprises alike.


  • Designed for all business sizes
  • Tools to improve sales pipelines
  • Various third-party integrations
  • Unlimited data storage
  • Client and sales team management
  • Intuitive visual dashboard
  • 24 / 7 customer support


  • Limited custom fields
  • Phone support limited to higher plans

Download PipeDrive CRM

2. FreshSales – Cloud-based CRM with robust personalization

Freshsales CRM service

Operating system: Windows, Mac, Android, iOS

Pricing: Free plan available, paid plans starting at $15 per user per month

Free trial: 21-day free trial

Developer: Freshworks

FreshSales is a CRM designed specifically to help your business understand how your clients interact with your firm.

It collects and presents important customer data from multiple sources, enabling manufacturers to personalize consumer engagement and make data-driven decisions. FreshSales is extremely easy to implement and even easier to use for manufacturing businesses.

Since FreshSales is designed with third-party integrations in mind, it fits perfectly with Gmail and Google Calendar. You can easily manage all your consumer interactions in one dashboard without switching to another app or window.


  • AI-powered chatbots
  • Contact scoring
  • Dynamic forecasting
  • AI-based deal insights
  • Freshdesk and Google integrations
  • Automated sales campaigns
  • Time-based sales workflows


  • Poor export options
  • Limited accessibility options for collaborators

Download FreshSales

3. Keap – Best CRM for email marketing and nurturing

Keap Email CRM for Manufacturing Industry

Operating system: Windows, Mac, Android, iOS

Pricing: Premium plans start at $189 per month

Free trial: 14-day free trial

Developer: Infusion Software Inc. 

Keap is an email marketing CRM software designed to improve your team productivity by automating time-consuming tasks like lead capture, email nurturing, etc.

This platform is specifically designed for entrepreneurs and allows manufacturers to personalize their prospects’ experience. It helps you automatically collect leads from various channels using customizable forms, store all information in one place, and write emails and texts using preloaded templates.

The Sales Pipeline in Keap is one of its most popular features and is integrated into marketing communications and automation. You can see the status of all your deals in one place and take data-driven decisions to boost operational efficiency.


  • Multiple automation templates
  • Customizable forms
  • Personalized email nurtures
  • Automated triggers
  • Visual sales status
  • Internal forms for new contact data collection
  • Automated payment reminders 


  • Complex logic building in campaigns
  • Some reports cannot be combined with custom search parameters

Download Keap

4. Zoho CRM – Versatile CRM with integrations to boost productivity

Zoho CRM

Operating system: Windows, Mac, Android, iOS

Pricing: Premium starts at $15 per user per month

Free trial: 15-day free trial

Developer: Zoho Corporation

Zoho CRM is arguably one of the most popular and versatile CRM automation software available right now. It offers a wide range of automation and integration capabilities that can be customized depending on the size and needs of your business.

Zoho is so popular among businesses because the platform integrates with its own selection of tools and a wide range of third-party applications. You can use the CRM software and its marketing and sales platform to get a complete overview of your operational efforts without switching tools.

It has the simplest interface among all other CRM options on this list. With Zoho CRM, you can identify, nurture, and follow up on potential leads with accurate data collected from across the organization to stay on top of current industry trends. 


  • Single application suite to manage everything
  • Lead scoring to streamline lead nurturing process
  • Dynamic demand forecasting
  • Live website chat function to talk to visitors
  • Customer insight records
  • Multiple sales pipelines to track opportunities
  • Multiple currency support to work with international vendors


  • Costs quickly rise up if you use other Zoho tools
  • Reporting dashboard is limited

Download Zoho CRM

5. Salesforce – Best CRM for enterprises

Customer Relationship Management by Salesforce

Operating system: Windows, Mac, Android, iOS

Pricing: Only yearly subscriptions start at $300 per user per year

Free trial: 30-day free trial

Developer: Salesforce, Inc.

Salesforce is one of the leading CRM that can be customized to meet the needs of businesses of all sizes. It is primarily designed with larger enterprises in mind and hence offers a wide range of capabilities that are otherwise unavailable on other CRM software.

Manufacturers can deploy this cloud-based CRM solution to manage customer relations across the buying funnel. It offers a wide range of features, including enterprise content management, social media monitoring, email, call, and chat communication.

With Salesforce, you also get access to a wide range of integrations that takes the system’s capabilities to the next level, e.g., email marketing, business analytics, interaction management, sales automation, etc.


  • Strong historical sales data
  • Targeted towards scalability
  • Visual sales pipeline
  • Comprehensive data insights
  • Track individual leads and take specific actions related to them
  • Hundreds of integrations to increase system capability
  • Easily adaptable modules


  • Yearly subscriptions only
  • Additional users and customization cost more

Visit Salesforce

6. NetSuite – Robust partnership management for enterprises

Netsuite CRM for enterprises

Operating system: Windows, Mac, Android, iOS

Pricing: Custom pricing for all modules

Free trial: 14-day trial

Developer: NetSuite

A dedicated enterprise CRM, NetSuite is one of the best CRM software for manufacturing companies, finance, accounting, and supply chain management firms.

It offers a modern suite of features that enable manufacturing businesses to manage interactions with current and potential customers, vendors, and partners, all in a single place. NetSuite provides all the basic features expected from a traditional CRM solution, including salesforce automation, customer service management, etc.

In addition, with NetSuite, you can create and manage quotes, get multinational sales forecasts, and get detailed insights into the complete customer activity. It also has one of the strongest partner relationship management out of all solutions listed here.


  • Streamlined marketing campaign management
  • Visibility into sales pipeline
  • Market demand forecasting
  • Streamlined view of customer data
  • Multiple integrations to enhance system capabilities
  • Consolidated invoicing
  • Additional reporting specific to the manufacturing industry


  • Steep learning curve
  • Unreliable customer support

Download NetSuite

7. HubSpot – CRM to boost marketing efforts

Hubspot CRM

Operating system: Windows, Mac, Android, iOS

Pricing: Freemium / paid plans start at $20 per month for two paid users

Free trial: 14-day free trial

Developer: HubSpot

If you want to combine your business CRM software with your marketing efforts, HubSpot is the tool you need. 

HubSpot is popularly used for inbound marketing and offers a core CRM software for free that can be used to track leads, gather and analyze data, and provide a seamless flow of information across the entire customer lifecycle.

The intuitive visual dashboard offers a real-time view of your entire sales pipeline with detailed reports on the sales team and individual productivity. It offers a ton of free features, including but not limited to prospect tracking, email tracking, live chat, and meetings scheduler.


  • Core CRM software is free
  • Free marketing tools and automation
  • Truly all-in-one platform with its own CMS
  • Real-time lead behavior notification
  • Very easy to deploy
  • Detailed statistics and reporting


  • Quickly gets expensive with per-user plans
  • Hard limit of 1,000 custom fields

Download HubSpot

How is CRM used for manufacturing?

One of the main features of a customer relationship management software solution is that the tool provides a complete overview of your business customers.

CRMs work towards providing businesses with a holistic view of their customer base, which can then be leveraged to meet their demands quickly and efficiently. CRM is used in the manufacturing industry for the following.

  • Forecast demand

In fast-changing industries like manufacturing, demand forecasting helps businesses stay on top of current market trends and shorten the duration between the concept phase and market delivery. CRM for manufacturing companies allows businesses to adapt faster to consumer demands and gain a competitive edge by bringing products to the market before competitors.

  • Improve product quality

With a CRM solution in place, businesses can collect and analyze data from various sources and find process errors beforehand. Identifying defects before time allows manufacturers to improve product quality and boost customer retention.

  • Streamline supply chain

CRM in the manufacturing sector simplifies supply chain operations by providing manufacturers with detailed insights about inventory management, operations, warehousing, order processing, etc. Firms can manage production schedules without running out of inventory and achieve quicker time to market.

  • Enrich customer relations

Customer service is arguably the most important aspect of the manufacturing industry. With CRM software in place, manufacturers can keep track of manufacturing and service issues, inquiries, and other service calls. Safe delivery and after-sales service helps build lasting customer relations that boost retention. 

  • Win more business

CRM for manufacturing companies also acts as a marketing tool, allowing firms to run campaigns to increase follower counts on multiple distribution channels. Customer support staff can address issues immediately and provide insights on how to improve business operations at a lower cost and higher profit.

Final Thoughts

A fully automated CRM can streamline business processes and enables companies in this sector to deliver unparalleled customer service. With a 360-degree view of your customers, you can generate leads from quotes, boost team productivity, and improve sales management.

To choose the best CRM for your manufacturing business, you need to identify your company’s unique needs and what it needs to succeed in the harsh competition. Make sure to go through this list and select a CRM software for your business that will help you stand apart from others.

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