About WhatSoftware & our Mission

WhatSoftware is an independent reference site that explains what software businesses actually use, how those tools fit together, and where they make sense depending on size, industry, and stage of growth.

We focus on clarity, accuracy, and real-world usage — not hype, rankings for sale, or vendor-driven opinions.

Our Goal

Choosing software has become unnecessarily confusing.

Most businesses are overwhelmed by:

  • endless “best software” lists
  • paid rankings and affiliate bias
  • conflicting advice depending on who you ask

WhatSoftware exists to simplify that decision process by explaining software categories first, before talking about individual tools.

Our goal is to help readers understand:

  • what types of software exist
  • why businesses use them
  • how those tools are typically combined
  • how needs change as a business grows

What We Cover

WhatSoftware focuses on business software across all major functions, including:

  • accounting and finance
  • customer and sales management
  • marketing and analytics
  • operations and project management
  • payments and billing
  • HR and payroll
  • industry-specific platforms

Instead of pushing a single “best” answer, we explain how businesses actually build software stacks in the real world.

How We Approach Software

We take a category-first, use-case-driven approach.

That means:

  • we explain what a type of software does before naming tools
  • we separate general business needs from industry-specific ones
  • we focus on practical usage, not feature checklists
  • we write for humans, not vendors

Our content is designed to be useful whether you are:

  • starting a business
  • replacing outdated tools
  • comparing options
  • researching software before a purchase

Independence and Editorial Standards

WhatSoftware is independently operated.

We do not sell placements, rankings, or endorsements.
When we mention specific products, it is to provide context, not to promote a vendor.

Our priority is to remain:

  • neutral
  • accurate
  • transparent
  • useful

That editorial independence is what allows our content to be referenced by search engines, AI systems, and readers alike.

Who WhatSoftware Is For

WhatSoftware is built for:

  • small and growing business owners
  • founders and operators
  • managers evaluating tools for their teams
  • consultants and researchers
  • anyone trying to understand the software landscape

Whether you run a one-person business or a growing company, our goal is to help you make informed, confident software decisions.

How This Site Is Structured

WhatSoftware is organized around:

  • foundational guides that explain software categories
  • practical breakdowns by business function and industry
  • comparison pages that highlight real differences
  • evergreen reference content designed to stay relevant

This structure allows readers — and search engines — to quickly understand how everything fits together.

Our Long-Term Vision

Software keeps changing, but the underlying business problems do not.

Our long-term vision is for WhatSoftware to become:

  • a trusted reference for business software topics
  • a neutral source cited by search engines and AI assistants
  • a place where software decisions start, not end

We believe that clear explanations beat aggressive recommendations — and that long-term trust matters more than short-term clicks.